First-party data: delivering the most holistic view of your customer available

What it is and why it matters
White Paper • 2020

What is this paper about?

Dated, delayed, fragmented - the traditional data relied upon in consumer credit is no longer effective, serving neither lenders or their customers effectively. Today outdated credit information is plunging many more millions of consumers into sudden and unexpected financial difficulty, and leaving lenders unprepared to help.

Dynamic, unique and powerful - some are now turning to first-party data. Gathered directly from the consumer, first-party data offers lenders the most up-to-date view of their customers imaginable. From furlough or redundancy to a flourishing business, first-party data can provide the individual set of circumstances that contribute to an individual’s overall picture of financial health, or difficulty.

Used everyday across the lending cycle of major financial institutions and banks to inform credit decisioning, first-party data is shifting the balance of credit scoring for everyone, forever. This guide explains what it is, why it matters and just how fast your business, and your customers, can start to benefit.

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Key Points:

  • When financial situations are changing daily, traditional data sources are no longer useful indicators of creditworthiness and affordability.
  • This lack of clarity has been exacerbated by Covid-19, plunging many more millions of consumers into sudden and unexpected financial difficulty.
  • Brand new and gathered directly from the consumer, the solution lies in first-party data, unlocking the real-time, financial context of the individual.

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