What is this webinar about?

Identifying customers online is already hard—especially for fintech marketers. But with the impending deprecation of third-party cookies with Google and rising privacy restrictions, it’s only going to get more challenging for brands of all sizes to anticipate customer needs, activate personalized messages and prove marketing performance. But it doesn’t have to be.

Fintech marketers can still successfully find and reach their current and future customers across devices, despite industry challenges. The key lies in a strong analytics and AI-driven marketing strategy that’s rooted in the consumers you can (and want to) reach. In this webinar, experts from Epsilon and LendIt will lay out a roadmap for marketing success through analytics and AI-driven decisions in the modern age—complete with the essential building blocks for your roadmap and real use cases from clients.

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Join us to learn how to:

A roadmap to build your marketing strategy around the individual
How to use analytics, AI and machine learning to fuel marketing growth and uptick consumer engagement
The importance of uniting all customer touchpoints for maximum efficiency and the optimal customer experience

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