Many of the lenders who offer top tier pricing deliver great value to super prime consumers. However, those same lenders can cause confusion and anxiety to more vulnerable consumers. Few provide a firm quote before application.
Consumers who are both financially and digitally savvy can only be won with the right value, delivered seamlessly. They are well versed in comparing across multiple lenders and platforms, they access the best value products and need only be loyal if their existing providers continue to offer great value. In the long term the proportion of the market that this segment represents, can only grow.Sponsored By: