Understanding the Evolving Point-of-Sale Industry

TransUnion study explores evolving point-of-sale industry.

White Paper • 2022

What is this paper about?

A quickly growing FinTech segment, point-of-sale (POS) financing — including Buy Now, Pay Later, repeatable single transactions and large purchase financing — has become increasingly popular, but lenders are still learning how to identify and target their POS audiences.

A just-released TransUnion study analyzes the characteristics, preferences and borrowing behavior of more than 6 million consumers who applied for a POS loan, revealing key insights that could help lenders refine their acquisition strategies.

Download this latest study from TransUnion to find out more.

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Key Insights:

  • Typical engagement levels of POS financing applicants within the broader credit market
  • How to predict which consumers are most likely to apply for POS financing
  • Key advantages this market segment can offer lenders

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